Your company’s digital footprint is the trail of information that is found on the internet, including websites, social media platforms and directory listings. It is not unusual for poor quality or inaccurate information to be spread inadvertently across the Internet, and you are most certainly are alone!
The answer is quite simple; because you want potential customers to find the correct information the first time. Incorrect phone numbers, e-mail addresses and directions can be found in multiple places on the internet, sadly sometimes errors are made, and a lot of businesses lose out on valuable enquiries.
While there are 1000’s upon 1000’s directories on the internet, you should only be on those that are relevant to your business. It is also advised that the directory listings you appear in are regularly checked and updated to ensure all of the keywords are correctly used and applied, to ensure that you show up in customer searches.
There are Data Aggregators in the UK who sell or ‘push’ data to other Web sites, and this is often how incorrect information is so easily spread around the Internet. It is, therefore, essential that you have a “verified source”; commonly this is a Google+ Business page or a Business Facebook Page.
Your digital footprint is also important for your local SEO (Search Engine Optimisation) rankings; search engines do not like disparity in data or duplicated content.
Social Brand Time can report on:-
We are also able to help correct and upgrade your Digital Footprint. For Start-ups, the report would advise where to create a Digital Footprint for the best results.
To discuss your Digital Footprint Analysis and Correction needs, please email Social Brand Time: email@example.com or call 01227 807001
Mistakes in your Digital Footprint can be costly. How many times will a customer try and find your right phone number, e-mail address or office address, before they contact another company? Is your Digital Footprint accurate and up-to-date?