Digital Footprint: is your information Up-to-date and Accurate across the board?

What is my Digital Footprint?

Your company’s digital footprint is the trail of information that is found on the internet, including websites, social media platforms and directory listings. It is not unusual for poor quality or inaccurate information to be spread inadvertently across the Internet, and you are most certainly are alone!

Why do I need to consider the Digital Footprint of my company?

The answer is quite simple; because you want potential customers to find the correct information the first time. Incorrect phone numbers, e-mail addresses and directions can be found in multiple places on the internet, sadly sometimes errors are made, and a lot of businesses lose out on valuable enquiries.

Are you found in all the right places?

While there are 1000’s upon 1000’s directories on the internet, you should only be on those that are relevant to your business. It is also advised that the directory listings you appear in are regularly checked and updated to ensure all of the keywords are correctly used and applied, to ensure that you show up in customer searches.

Data Aggregators

There are Data Aggregators in the UK who sell or ‘push’ data to other Web sites, and this is often how incorrect information is so easily spread around the Internet. It is, therefore, essential that you have a “verified source”; commonly this is a Google+ Business page or a Business Facebook Page.

Search Engine Optimisation or ‘SEO’

Your digital footprint is also important for your local SEO (Search Engine Optimisation) rankings; search engines do not like disparity in data or duplicated content.

Social Brand Time can report on:-

  • The condition of your Digital Footprint
  • Highlight listings that need correcting
  • Directory listings you are missing

We are also able to help correct and upgrade your Digital Footprint. For Start-ups, the report would advise where to create a Digital Footprint for the best results.

To discuss your Digital Footprint Analysis and Correction needs, please email Social Brand Time: or call 01227 807001

Digital Footprint - Social Brand Time

Tabitha Fox

Mistakes in your Digital Footprint can be costly. How many times will a customer try and find your right phone number, e-mail address or office address, before they contact another company? Is your Digital Footprint accurate and up-to-date?

Make it easy for your customers to contact you, provide them with the right information