Pay Per Click: PPC Advertising, has it 'clicked' yet?

You only pay if someone clicks!

Pay Per Click, Adwords and Display Network Campaigns all come back to the same things; Google or more specifically being found within Google’s SERP’s ‘Search Engine Result Pages’. After all, you’re paying to be at the top, right?

Pay Per Click – How does it work?

Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “Pay Per Click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay £5 for a click, but the click results in a £150 sale, then using PPC is a no-brainer.

You would’ve heard the term ‘impressions’ being used (and abused) within the world of digital advertising. This is how many times your advert or listing was ‘seen’. PPC deals only with ‘interactions’ and these interactions are what you are paying for; the number of times a user has purposely and actively interacted with your ad. This metric is far more useful and exciting to know if you are an online business owner selling a product or offering a service from your website or another online portal.

An example, right here

In simple terms, PPC / Adwords is an online auction of keywords, (which happens in nanoseconds against parameters already set within your AdWords account). For example, if you were a Beautician, you may set your account to bid in auctions for the following keywords;

Beautician, Leg Waxing, Eyebrow Tint, Facials.

You would also have a defined location that you are interested in being found in, and the amount of money (your budget) you are prepared to pay in order to appear on the first page of a Google Search Result. You appear at the top of SERP’s but remember, you only ‘pay’ if the customer clicks on your ad and therefore ends up wherever you want them to be; your website, Facebook profile or landing page for example.

More advantages

The advantage to PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (those ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs will become.

Social Brand Time will help you achieve the following through PPC:-

  • Gain a strong presence in the search engine to promote your product or service
  • Grow your customer base
  • Generate leads at relatively low and reasonable cost
  • Demonstrate a healthy ROI for the cost of bidding on Keywords

Furthermore, Social Brand Time will help you, choose your keywords, manage your AdWords Campaign, manage your PPC daily budget and refine your website, landing pages and any other online portals you wish to drive potential sales too.

Pay Per Click - Social Brand Time

Tabitha Fox


The advantage to PPC Marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (those ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs will become.

To discuss your Creative Marketing needs, please email Social Brand Time: hello@socialbrandtime.co.uk

Pay Per Click, After all, you're paying to be at the top, right?